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RKJOnline Web Design

01928 759676
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Search Engine Optimisation
or “how will Google find MY website and
help me attract more customers, get more sales”?

Search Engine Optimisation (or SEO for short) is the name of the process employed to get YOUR website as high as possible in Google and the other search engines (like Yahoo! and Bing), ensuring new customers find your products and services.

Rather than having a “one-size-fits-all” approach to SEO, RKJOnline can tailor SEO services to your budget, whatever the size of your business. It costs nothing to chat to us.

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What you need to know about SEO
(before you decide to spend money on it)

Well, you have a new website but how do new (or even existing) customers know about it? They may not even know your business exists, let alone the name of your new website!

The truth is, they don’t know your website exists ... yet.

Instead, they will be searching for the products or services you offer, by describing them in Google, Yahoo!, Bing etc. with certain keywords – and waiting to see what those search engines show them in response.

SEO is about encouraging Google and the other search engines to show your website in response to those searches from potential customers and to show it as high as possible, preferably on page one of the rankings.

• This is called a “natural” or "organic" search engine ranking
• And it can only happen if your website has both “On-page” and “Off-page” SEO
• Google in particular looks for:
  • Relevance
  • Importance

In response to the search, Google will show a snippet of info about your website and also a link to it; SEO is also about making that snippet attractive enough to encourage visitors to click the link. At that point, the website itself has to do its job – and turn those website visitors into returning customers; returning to YOUR business.

SEO is not an easy process; it’s not quick and it’s not cheap. But without it your website can’t do the job it was built for – display and sell your products and services – because few people will find it. If you discuss SEO with an expert or a webmaster and the term “Search Engine Friendly” is used about your website-to-be, just check with them exactly what they mean. Do they mean that the web-pages themselves are “search engine friendly” (they have used titles, meta tags alt images, H1 headings etc.) or do they mean that their offering covers ON-page AND OFF-page together with certain additional SEO services which complement these. Check what you are getting for your money.

As a business owner with a website, you need FULL SEO (On-Page, Off-Page, Additional) and the sooner the better.

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So why choose RKJOnline
Web Design in Cheshire?

• We are passionate about SEO
• We are pretty good at it (as our loyal clients know!)
• We don’t charge the Earth for it and we can tailor the SEO service to your budget
• We take the time to explain what we will do and why we will do it
• We love to help bring more custom to our clients’ businesses and help raise their ROI – SEO helps us do just that

Before you invest in SEO (because it really IS an investment), get the facts; talk to us at RKJOnline Web Design Cheshire – we will always offer free and unbiased advice and explain everything you need to know.

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What is “White Hat” SEO?

It is what RKJOnline Web Design in Cheshire practice. It is otherwise known as “ethical SEO”.

This of course implies there is unethical SEO or so called “black hat” methods; this include actions such as keyword-stuffing on web-pages and using link farms – these tactics may well gain penalties from the search engines which will certainly not help the goal of aiming as high as possible.

What Hat is the only way for RKJOnline – we comply with search engines’ general guidelines and rules and the methods we employ for SEO seek to have excellent long-term success that will last with regular updates and reviews. We consider our methods honest and legitimate, enhancing the integrity of the website and with the human website visitor in mind.

For example, we:

• Undertake keyword research for relevant keywords that cater for short and long tails results
• Employ internal website links and sitemap, helping the website visitor to navigate through the site
• Encourage updated and fresh content
• Seek relevant links from webmasters managing websites in the appropriate niche
• Make effective use of meta titles and descriptions on each website page
• Write and share Press Releases
• Provide diagnostics of the website’s ranking performance to our clients, taking actions to adjust, modify or correct website copy and code as is appropriate

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Affordable and flexible SEO Services – how do I benefit; how do I start?

The online visibility of your website is so important:

• To the search engines – else your website will not rank high enough to be seen by potential customers
• To the human visitor – who finds your website in Google, Yahoo! etc. but then needs to click on it, read it and be impressed by it in order to convert into your latest customer

Our affordable and flexible SEO services are important to that online visibility; they go hand in hand with the website we build for you, ranking you high, driving online traffic to your door, boosting your sales and helping to generate the sort of return on investment (ROI) your business needs. Ultimately you may also decide that other advertising costs are not necessary, saving you more money, more time.

You’ll be talking to a human being:

RKJOnline Web Design in Cheshire provide you with a dedicated account manager who not only can answer all your SEO-related questions but also knows your website inside out, monitors your ranking success and actions all aspects of the SEO campaign agreed for your business. When you call or email us, you’ll get a fit-for-purpose response and NO question on SEO is too dumb!

We’ll be monitoring SEO best practice:

In the digital world things change quickly, with SEO and Google being no exception. We stay up to date with what’s happening round the block, what changes Google may have made to its algorithm and how that may affect your website ranking. Generally we’ll make changes once a quarter where necessary but ad-hoc changes, as and when, WILL take place where we feel the stability of your website’s position may be in danger. We’ll always keep you abreast of what’s going on; ultimately it’s your call – we won’t do anything you’ll be unhappy with.

Whether we have designed your website or not:

We can offer an SEO service to complement the website we have designed for you plus we can also offer an SEO audit and recommendations for any website NOT designed by us. So if you have a website that is not performing too well in the search engine rankings, we can help – and at a fraction of the cost charged by some firms.

Pick up the phone or fill in the form; our advice costs nothing:

Just contact us anytime with any questions and we can chat and advise you about how we can mould our SEO service to suit your needs. You may want to check out our RKJOnline SEO Offerings overview first, which gives more in depth details of each element of the service. If you are a new business with a new or completely revamped website, we would really recommend our full service to give you the SEO kick you’ll need and to ensure you are marketed across the Internet. Also, if getting to the top of page one in Google for very competitive search terms is what you are after, you’ll need our complete service. We really are here to help you understand and decide about SEO and we'll offer the best advice we can – for the sake of YOUR business, not ours.

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RKJOnline u2us@rkjonline.com 25 Glenwood Runcorn Cheshire WA7 6UL UK 01928 759676

Bespoke Website Design Telephone:   01928 759676 Copyright © 2011, RKJ Consulting Ltd. – Registered Company 6017228; Trading as RKJOnline – Web Design in Runcorn, Cheshire